Mai Sasaki helps artists in Japan expand the scope of their musical activities by providing a platform and operational support.
has been interviewing various women who have established themselves in the Japanese music industry for its Women in Music initiative since its inception last year. In the same spirit of Billboard’s annual Women in Music event that began in 2007, Billboard
It goes without saying that the shock of the pandemic has been immense for the music industry, from not being able to hold in-person events like live concerts and music festivals to having to postpone releases because the recording and promotion process became harder to carry out. In the midst of all this, YouTube has been holding online seminars for artists, record companies, and other music professionals on how to make the most of our platform.
I’m not an artist, so I can’t speak for them, but as a listener, I sometimes feel that Japanese society isn’t ready to accept the views of female artists when they try to send out strong messages. Many female artists who are setting records globally, such as Taylor Swift, Beyonce, and Lizzo, send out strong messages to society. The fact that these women have loyal followings is proof that their messages are touching people. In Japan, that aspect still seems to be a hurdle to overcome.
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