YouTube running AI music experiments with Universal

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YouTube running AI music experiments with Universal
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The newly formed Music AI Incubator, which includes other partners like rapper Yo Gatti and the estate of singer Frank Sinatra, will explore and offer feedback on AI-related tools with the goal of getting more artists involved with the technology.

that the streaming video giant intends to enforce copyrights and monitor its service for unauthorised use of an artist’s voice.

The recent explosion in generative AI tools has prompted concern that creators’ work could be used to generate new songs without proper licensing or attribution.featuring the voices of Drake and The Weeknd was pulled by streaming services after it went viral online. The YouTube partnership reinforces the perception that the label is taking a proactive approach to manage AI-related risks.with sound wellness company Endel earlier in the year, which allows its artists and labels to use Endel’s AI technology to create mood music soundscapes.

in May when she announced that she was happy to have anyone use her voice to make a song with AI and would even share half the royalties with them.

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