An all-new documentary series following Demi Lovato’s ups and downs over the last three years is coming exclusively to YouTube, as part of the video giant doubling down on its music, celebrit…
announcements were made during the Google-owned video site’s Brandcast Delivered pitch for the ad industry.
YouTube is “investing heavily into originals with creators,” and has launched or greenlit 25 such projects in 2020 alone, Kyncl said. “We’re dealing with people who are accomplished on YouTube, and that’s not easy to achieve for anyone.” On the originals YouTube is bringing back, “We’re seeing great success in terms of views and watchtime, which is why we have all the confidence to renew them.”
The event featured appearances from YouTube creators and celebs including Lilly Singh, Josh Gad, Karlie Kloss, Emma Chamberlain, Questlove, Tones And I, Ronda Rousey, ex-Yankees player Alex Rodriguez and Gordon Ramsay. YouTube CMO Danielle Tiedt was joined by creator Tarek Ali in a discussion about amplifying diverse perspectives.
“We are now offering advertisers a way to buy just living room consumption,” Kyncl said, who said YouTube now has more than 100 million monthly U.S. viewers on TV screens.
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