The combined total includes YouTube Music and YouTube Premium subscribers in over 100 countries.
YouTube reached an important milestone on Thursday for its paid music and video tiers, crossing the 100 million subscriber benchmark globally. That figure includes trial subscriptions, so the real number of paid subscribers is fewer. YouTube’s subscription tiers have been a primary revenue generator for Google’s subscriptions services, which hit $15 billion in revenue in 2023.
The company’s subscriber count didn’t distinguish between the two tiers, which makes it hard to tell how many people are actually using YouTube Music compared to other music platforms like Apple Music and Spotify and how many are paying extra for YouTube Premium. At a combined 100 million subscribers, YouTube’s numbers are still behind those of Netflix and Spotify . It’s more comparable to Disney Plus, which crossed the 150 million paid sub mark last year.
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