It’s pretty much a TikTok feed, except it’s all music videos all the time.
Because songs go viral on TikTok through dances or skits or reaction videos, the 30- or 60-second chunk of a track that goes viral is almost always the catchiest bit of the song. Now, TikTok is beginning to roll out its full-fledged music app,, to try and capture the whole listening experience. YouTube’s trying to do the same thing from the opposite direction.
Samples seems designed to try and capture the same experience by giving you the best moment of every song ever recorded in the hopes that you might go check out the whole thing., which had some of the same aims and design ideas as Samples. That redesign was met with swift backlash, but the company has continued to look for ways to use TikTok mechanisms to help connect people to new tunes.
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