YouTube is entering the race to usurp TikTok's dominance in the short-form video space with YouTube Shorts, a new tool that will allow users to record and upload 15-second videos straight from their mobile phones.
In its early beta launch in India, Shorts will boast a number of creation tools similar to those on TikTok and its competitors, including a multi-segment camera allowing users to string multiple videos together; the ability to incorporate music from a library of songs; speed controls; and a timer and countdown to allow for hands-free recording. Additional creation tools will be rolled out “in the coming months," the company notes.
“Creators have built entire businesses on YouTube,” the post reads, “and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts. We encourage any mobile creator or artist to start uploading their existing short videos on YouTube today to start getting discovered.”
At launch, YouTube Shorts will be available to Android users in India only, rolling out to iOS users and additional territories at some unspecified point in the future. While YouTube users outside India don’t have access to the Shorts beta, they already have the option of uploading existing vertical videos of 60 seconds or less to YouTube using the hashtag #Shorts in the title or description. Those videos are then featured in a recently-added short video section on the homepage of the YouTube app. Starting Monday , users can also swipe vertically through those short videos, utilizing a navigation style first popularized by TikTok.
YouTube's Shorts launch comes during a critical time for TikTok. In addition to the popular app's ban in the lucrative Indian market, its U.S. operations have been threatened by President
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