EXCLUSIVE: YouTube is planning to build a returnable original series around the idea of music artists recording cover versions of songs that topped the charts on the day they were born. The Google-…
: YouTube is planning to build a returnable original series around the idea of music artists recording cover versions of songs that topped the charts on the day they were born.
“This allows us to have an artist do something entirely different than what we’ve seen them do before, create a new piece of unexpected music, learn something new about their creative process,” he told Deadline. “Wrapped in that, I was fascinated to hear the early story of an artist. I’m interested in how their parents met, what was going on in the world around the time they were conceived and what their early life was like. This format allows us to do just that.
Hyams said there is an “incredible appetite” for Capaldi on YouTube, where he has more than 2M subscribers after recording number one hits includingformat, Hyams added, not least because Capaldi’s father had a vasectomy before he was born. The musician has also had a public spat with Gallagher, who provided the vocals to Capaldi’s birthday songGallagher has called Capaldi “Chewbacca” and slammed his music for being too melancholy. Capaldi, meanwhile, has taken the barbs in good humor and wore a Gallagher t-shirt at Glastonbury last year.
“Hopefully someone will tag Noel Gallagher,” laughed Hyams, adding that Capaldi has turned the ravey rock tuneHyams referred toas a “franchise” and said that it performs well, YouTube will commission further episodes. “I personally don’t like to make a big decision about a show until I know what the YouTube community thinks of it,” he explained. The YouTube executive has researched other birthday songs and was brimming with ideas when talking to Deadline.
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