A cohort that includes Juanes, Anitta, Ryan Tedder and the estate of Frank Sinatra will “explore, experiment and offer feedback on AI-related musical tools.”
. “Once these tools are launched, the hope is that more artists who want to participate will benefit from and enjoy this creative suite.”Grainge added that “our challenge and opportunity as an industry is to establish effective tools, incentives and rewards — as well as rules of the road — that enable us to limit AI’s potential downside while promoting its promising upside.”
Juanes noted in a statement of his own that “artists must play a central role in helping to shape the future of this technology” so “that it is used respectfully and ethically in ways that amplify human musical expression for generations to come.”
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