.YouTube Launches $100,000-Prize Global Competition Show to Find Next Big Gaming Creator, Hosted by OMGitsAliA
YouTube’s uTure contest kicks off Saturday with a call for entries and the show will debut in June, letting aspiring digital stars compete in weekly challenges to win the top prize. The project demonstrates that YouTube, even after, wants to keep a hand in producing certain special-event programming.
The uTure competition is the brainchild of Ali-A , who has more than 25 million subscribers across his YouTube channels and specializes in gameplay videos of “Fortnite” and other titles. Judges for the contest will include Ali-A alongside Australian YouTuber Lachlan and the U.S.’s LilSimsie. “YouTube is home to tens of thousands of brilliant gaming creators who haven’t yet been discovered,” Ali-A said in a statement provided by YouTube. “It’s my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience.”
Entries for uTure open Saturday at 1 p.m. ET. Those must be in English and submitted as a YouTube Short, the platform’s TikTok-style vertical video format, of up to 60 seconds. Applicants must upload their video to
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