YouTube is launching a new feature called Watch With for watching sports with creators and, in general, leaning even further into its place as a premium TV service.
YouTube just released some new stats that show how the service is being consumed on televisions, and the numbers are enormous. Watch time on TV for sports content was up 30 percent year over year; viewers watched more than 400 million hours of podcasts on their TVs every month. This is YouTube we’re talking about, though, so of course the numbers are huge.
'YouTube is very much trying to become a premium streaming service' Wilms tells me that one easy way to think about YouTube in the living room is as a study in extremes. On the one hand, it’s the biggest screen in your house and almost certainly the place you do your most dedicated and focused watching. That’s why YouTube built the quicker-playing channels and why it created a new Shows page that lets creators organize their videos more like a Netflix series.
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