YouTube is bringing multiview to the official channel for the Coachella Valley Music & Arts Festival this year, available on any YouTube smart TV app or YouTube TV. Viewers will be able to stream four different stages on one screen.
YouTube’s official livestream of this year’s Coachella music festival will feature a technology many football fans are familiar with. Multiview, which allows viewers to watch multiple livestreams on the same screen while tuning into one audio feed, will be available to viewers of the festival’s stream on any YouTube TV app — no need to subscribe to YouTube TV, the platform announced on Thursday.
YouTube pays a licensing fee to feature the exclusive livestream of the festival but then benefits from the ad revenue such a buzzworthy event generates. Performances such as Beyonce’s 2018 two-hour Beychella set or Blackpink’s performance of “Typa Girl” last year can rack up millions of views and circulate on social media for weeks.
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