YouTube is adding more creator tools to Shorts to help it take on TikTok
, ever since it was launched in an effort to make it a more veritable TikTok rival. Now, the video-hosting platform is in the process of expanding its arsenal of creation tools even further. The first addition is Collab, which lets users record short-form videos in a split screen format with other Shorts or regular clips.
All users have to do to create a Collab video from an eligible Short or YouTube content is to hit Remix and then choose the new format. TikTok, of course has long had a split-screen effect that lets people divide the screen into multiple frames. Well, YouTube's Collab is rolling out today and will continue making its way to users coming weeks to challenge TikTok's version. iOS users are getting the format first, but Android users will follow.
The platform is also adding a tool that lets users quickly build off of and remix existing Shorts. They only have to tap the Remix button and select"use sound" in the Shorts player to automatically surface the audio and effect used in the clip they just watched. Users can then apply both sound and effect to their own post. In addition, YouTube will start testing a new recomposition tool in the coming weeks designed to simplify transforming horizontal videos into vertical Shorts.
Aside from these new creator tools, YouTube is testing a new mobile-first vertical live experience for viewers, as well. Audiences will be able to see previews of vertical live videos in the Shorts feed with this new experience, and if they tap to expand it, they'll find a scrollable feed of more live videos. YouTube is hoping this could boost discoverability for creators and calls it is a great opportunity to make money for those who recently joined its Partner Program.
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