YouTube integrates AI for creators through Veo and the Inspiration tab

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YouTube integrates AI for creators through Veo and the Inspiration tab
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YouTube’s new Dream Screen feature lets creators make backgrounds with AI, and the Inspiration tab can brainstorm everything from a title to a thumbnail.

Artificial intelligence is running rampant across Google’s entire product portfolio, and YouTube is adopting some of the company’s newest tech in service of helping creators create. On Wednesday, at its Made on YouTube event in New York City, the company announced a series of AI-related features on the platform, including a couple that might change how creators make videos — and the videos they make.

Veo is integrated right into the normal Shorts editor, “just like it’s footage from my camera roll,” says Sarah Ali, a director of product management at YouTube. But she emphasizes that it’s still dependent on the creator’s vision to pull it all together. The clips will also be watermarked with DeepMind’s SynthID tool, plus a visual indication that it’s generated by AI. Both of these features are rolling out slowly, and should appear to creators late this year or early next.

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