YouTube announced a multiyear, $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists and their stories,” according to CEO Susan Wojcicki. &#…
, “Bear Witness, Take Action” will be structured with roundtable discussions and panels, powerful live moments, musical tributes and more. The event kicks off Saturday, June 13, at 6pm ET / 3pm PT. The special will aim to inspire and unite key and meaningful voices to create change, heighten awareness and raise funding for racial justice, according to YouTube.
“I support the Black Lives Matter movement and I think it’s imperative that we help amplify Black voices and continue the conversation about meaningful change and racial justice,” said Susanne Daniels, YouTube’s global head of original content. “YouTube has a unique ability to unite creators, artists and powerful voices within the Black community to encourage the world to stand up and speak out for racial justice.
“Bear Witness, Take Action” will be structured with roundtable discussions and panels, live moments, musical tributes — including performances from John Legend and Trey Songz — and more. Viewers will be encouraged to donate to support theModerators include Jemele Hill, Roland S. Martin and Soledad O’Brien; panelists include Ambers Closet, Kimberlé Crenshaw, Patrisse Cullors, Kimberly N.
“Bear Witness, Take Action” is produced by LeBron James’ SpringHill Entertainment, Fly on the Wall and Byron Phillps. Reginald Hudlin serves as executive producer and showrunner.
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