YouTube channels ‘hijacking’ news genre to influence PH polls – study

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YouTube channels ‘hijacking’ news genre to influence PH polls – study
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UP researcher Fatima Gaw says YouTube has yet to come up with any 'meaningful' action to address the proliferation of disinformation on the social media platform. FactsFirstPH

According to the study, the close relationship of the so-called “news” channels to these known YouTube channels, which are either owned by the government or by known allies, legitimizes their existence as a “surrogate to journalistic reporting” or a “complement to politically charged content.”

‘Production of “affective” content’: By stirring emotions, these “news” channels are also influencing the viewers’ decision-making regarding a certain political issue, while simultaneously encouraging “movement” from the audience. Channels deliver disinformation on YouTube through the conventional news styles that viewers are familiar with. By using these conventional news styles, they appear to be legitimate and familiar, and appear to have “journalistic authority,” the study said.

During the #FactsFirstPH briefing, Gaw noted how YouTube creators posing as “news” channels continue to exploit the “troubling” gray area when it comes to defining what is news. “I don’t think YouTube has done anything meaningful and I’m sorry to say this upfront. I think there are more meaningful ways to engage, especially using empirical-based research like ours to think about – not just fact-checking, not just reporting this individual video and taking it down, it’s just one of the hundreds,” she said.

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