YouTube Ad Sales Pop 20% in Q4, Topping Netflix Revenue for Quarter

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YouTube Ad Sales Pop 20% in Q4, Topping Netflix Revenue for Quarter
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YouTube’s advertising business kept burning rubber in the fourth quarter of 2021, delivering impressive growth and surpassing Netflix’s global revenue for the period. The internet video…

Wall Street analyst consensus estimates had pegged Alphabet Q4 2021 revenue at $72.13 billion and EPS of $27.32.

In announcing earnings, Alphabet revealed that its board of directors approved a 20-for-1 stock split — in the form of a one-time special stock dividend on each share of the company’s stock. Under the stock split, which is subject to stockholder approval, Alphabet stock owners will receive a dividend of 19 additional shares of the same class of stock they hold after the close of business on July 15, 2022.

Last week, in an update to creators, YouTube CEO Susan Wojcicki boasted that the platform had delivered, the short-form video format popularized by TikTok, since first launching in September 2020. YouTube plans to test new ways for Shorts creators to make money via branded content and shopping deals.

Wojcicki also wrote that YouTube is looking to expand the ways all creators can make money, including through technologies like nonfungible tokens , and she

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