The house’s menswear show drew on youthful spirit, while Fendi got ready to mark 100 years with a new crest
They have been been ridiculed as snowflakes and “too woke” by some, but Prada’s co-creative designers think gen Z are a generation to be celebrated.
The show’s set featured a large white hut that pulsated with purple strobe lighting, as equally pulsating music, including Faithless’s track Insomnia, blared throughout the venue. Each model emerged from the hut before making their way down a white Perspex staircase that turned into a catwalk that snaked around guests, who included the actor Joe Alwyn, the rapper Dave and the tennis star Venus Williams.
Simons said the idea was “more playing on fake than faking. It’s clothes you need to see up close and then they might surprise you. You might think you see heavy wool trousers with a belt but then you’ll see it’s in fact a light cotton trouser painted to look like heavy wool and the belt can’t be taken off.”But while many pieces were an illusion, Prada was keen to stress the collection wasn’t about escapism. “I don’t want to escape. Escapism I don’t like in general.
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