Youth Crews, a new Colorado-based diaper brand, aims to provide inclusive sizing for kids aged 4 to 17. Founded by Brady Crandall, the company was inspired by his daughter's need for better-fitting diapers after outgrowing baby sizes. The brand addresses the lack of options for children who require diapers due to disabilities like cerebral palsy, epilepsy, or feeding tube use.
Youth Crews, a new Colorado-based youth diaper brand with a goal of providing more inclusive sizing for kids officially launched this month.The company was started by Brady Crandall, a dad who said caring for his daughter helped him realize most diaper companies didn't produce inclusive sizes for kids.“Our daughter was born with a severe brain injury called HIE, and so she has a few disabilities. I think the most visual or the most obvious externally, is cerebral palsy.
And as she grew and got bigger, we started to realize that…there are no options for kids after they outgrow the baby diapers, until they're big enough for the adult diapers,” Crandall said.So, Crandall decided to fix the problem by creating Youth Crews, for his 4-year-old daughter Gilli and other kids, aged 4 to 17 years old, who are searching for a better-fitting product.“We surveyed hundreds of families in our community, and 99% said that there was a huge need for a diaper for kids,” Crandall said. “Ninety-six percent of all the people who responded to our survey said it was a top five daily problem, which was staggering to us, because a lot of these kids are dealing with epilepsy, seizures. A lot of them use feeding tubes.”Crandall said after doing additional research, he realized youth diapers weren’t being produced, and instead families used creative ways to try to make adult diapers fit their kids. “The diaper industry is really segmented into adult diapers and baby diapers, all the way down to the machines that they're made on. And so, it's really challenging to build a diaper in these sort of in between sizes,” Crandall said.But Crandall said he worked through the challenges and started the company alongside friend and mentor Perry Quinn, Youth Crews co-founder and Chief Financial Officer. “Well, at first, call it denial. I couldn't believe that there was nothing available for this underserved, call it ‘market’, but it's more-so communities,” Quinn sai
Youth Diapers Inclusive Sizing Disability Healthcare Product Launch
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Colorado-Based Company Launches Youth Diapers to Address Underserved MarketYouth Crews, a new Colorado-based company, has launched a line of diapers specifically designed for children aged 4 to 17. Founder Brady Crandall was inspired to create the brand after realizing the lack of suitable diaper options for kids who outgrow baby diapers but are not yet ready for adult sizes. Crandall's daughter, Gilli, was born with a severe brain injury and cerebral palsy, prompting him to address this unmet need.
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This Colorado dad started a company that makes inclusive diapers for kids with disabilitiesYouth Crews, a new Colorado-based youth diaper brand with a goal of providing more inclusive sizing for kids officially launched this month.
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