The streaming platform’s vertical interface includes previews, “advanced recommendations,” video and animated images.
users, but Söderström appeared to cast shade at the video app without mentioning it by name, seeking to distinguish Spotify’s approach.
“Our goal is not to steal time,” Söderström said, as with a feed that keeps your eyes glued to the screen by serving endless and addicting clips. Instead, he proclaimed, the souped-up Spotify visuals are intended to speed up discovery, so you can save music, podcasts and audiobooks for later — or start listening right away.
Other features announced at Stream On — the second such event in the brand’s history, and the first to be held in person after a virtual-only broadcast in 2021 — included a streamlined notification system for concert tour dates, a Fans First program for advanced ticket sales, and Countdown Pages, which allow users to pre-save albums and see how much longer they have to wait for its release.
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