Your organisational purpose is your competitive advantage, writes Abey Mokgwatsane
In 1970 Milton Friedman famously said: “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits.”
It’s no surprise that organisations across the globe are striving for this balance. Society is more conscious of the often-devastating consequences of industry and thus is holding companies accountable. This approach, called shared value, is a management concept through which companies finding business opportunities in social problems can set themselves apart from the competition.
Google has organised the world’s information and built an $864 million market cap business. Safaricom’s M-Pesa has revolutionised the mobile money payment market, is used by two in five Kenyans and processes almost 48% of Kenya’s GDP.
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