Tenga, a sex toy company that originated in Japan, has gained an unusually loyal following. One of its most popular products is both futuristic and decidedly low-tech: disposable “eggs.”
But despite the buzz around teledildonics, virtual-reality romance, and other futuristic pleasure offerings, some of the most enduringly popular products in the sex gadget world aren’t notable for their cutting-edge technology; they’re notable for their simplicity.
Some consumers also may want to avoid the ick factor involved with owning a longer-lasting device of this nature. To clean a reusable version, one must often manually wash it out, flip it inside out, and air-dry it. “Disposable stuff makes sense for this category,” says Hallie Lieberman, a historian who wrote a book on the history of sex toys in 2017. Lieberman sees Tenga’s approach to marketing and design as crucial to its success.
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