LG Beauty's portfolio includes editor-loved brands like Belif and Dr. Groot.
Here in the States, Korean giant LG is best known for appliances like refrigerators and TVs—but the best LG Beauty products prove that the brand is a force in the, too.
Over the years, the Korean beauty giant has built an impressive portfolio of brands that have shaped routines long beforewith the same mindset used for your face, and The Face Shop built a loyal following with formulas inspired by classic Korean beauty staples like While each brand has its own personality, they’re all connected by a shared K-beauty values: gentle ingredients, innovative formulas, and a focus on helping skin, hair, and even smiles look healthier over the long run. Ahead, the LG Beauty products that have earned a forever spot on our vanities.for centuries as a skin-softening staple.
And while back then you could DIY pantry rice water in pursuit of glow, today’s formulas are a lot more sophisticated . The Face Shop’s Rice Water Bright Foaming Cleanser updates the tradition with rice water—rich in vitamins, minerals, and—alongside nourishing rice bran oil and soapwort extract, a botanical ingredient naturally packed with cleansing compounds called saponins .
Together, the rice-derived ingredients support a softer, brighter complexion, while soapwort whisks away excess oil, makeup, and buildup.
“This is one of those classic K-beauty cleansers I've known from the very start of my long K-beauty journey—I recently ‘rediscovered’ it and I'm wondering why I hadn't sooner. It's the perfect deep cleanse for my combination skin and leaves my skin looking more radiant and less congested, but most importantly, not super tight. The ingredients are super appealing to me too—natural rice water, rice bran oil, and soapwort extract .
On days I don't wear makeup, I find that just this cleanser is enough. , and thanks to its juicy texture, our“I love how cooling and hydrating this gel cream is—and the texture truly lives up to the name. This formula achieves the perfect hybrid between a lightweight gel and a moisturizing gel. It leaves my skin supple and glowing all day and layers well under makeup and SPF.
” — Belif’s Aqua Bomb Frozen Cream acts like a cold splash of water if your skin’s feeling flushed and overheated—minus the trip to the sink. The lightweight gel-cream uses the brand’s Pro Frozen Capsules, which burst on contact to deliver an instant cooling sensation while helping lock in moisture and reduce heat stress. Hyaluronic acid floods skin with hydration,supports the skin barrier, and niacinamide smooths and refines the look of pores.
“It’s formulated to deliver intense hydration without heaviness,” saysand soybean give the formula extra smoothing and depuffing powers. A foundational part of K-beauty, fermentation has long been used to help transform ingredients into smaller, more skin-friendly compounds that may be easier for skin to absorb. The result: boosted hydration, a calmer-looking complexion, and skin that appears smoother and more refreshed.
“I found that the gel doesn’t immediately sink in, which actually works in its favor—it sits on skin just long enough to add to the cooling effect. You can feel the tiny capsules at first, but they pop within seconds as you massage the formula in.
The cooling sensation is genuinely noticeable, and whenever my skin feels a little hot, irritated, or puffy, this is the kind of formula that instantly makes it feel calmer and more comfortable. ”You can drink all the coffee in the world, but if you’re hoping it’ll magically erase tired undereyes, your latte can only do so much—and for some people, consuming too muchcan even contribute to dehydration, which can leave skin looking a little less plump.
Applied topically, though, caffeine plays a different game: Belif’s Aqua Bomb Eye Gel uses it to temporarily constrict blood vessels so undereyes appear less puffy, swollen, and shadowy.winner also pairs hyaluronic acid for a surge of hydration with niacinamide to smooth and brighten, while the brand’s signature blend of herbal and fermented ingredients—like refreshing rosemary and eucalyptus leaf extracts alongsideferment—adds an extra calming, soothing touch. The ceramic tip applicator helps the cooling texture sink in quickly, making it especially nice for early mornings when your eyes are broadcasting exactly how little sleep you got.
“The applicator for this eye cream is incredibly smooth and easy to use. This is one of my favorite products to bring with me when traveling or on the go. It's so gentle and hydrating, instantly adding moisture to my undereyes. I also have very sensitive skin under my eyes, and this has never given me an ounce of irritation.
” K-beauty has long treated the scalp the same way it treats skin. Why spend hundreds on serums for your face if you’re ignoring the skin underneath your hair? Dr. Groot’s Scalp Revitalizing Solution Shampoo and Conditioner take that skin-care-for-your-scalp mission seriously, loading the formulas with ingredients you’d just as easily spot in facial products. Ingredients like—to soothe and comfort the scalp.
You’ll get that deeply clean, cool, menthol-y feeling that makes your roots feel reset, especially if you’re dealing with excess oil or buildup. Unlike many Western formulas, even the conditioner is designed to be worked into the scalp, but it won’t leave hair feeling heavy or weighed down.
“I'm blessed with a pretty unproblematic scalp, but I've always had an issue with frizz, dryness, shine—pretty much every other hair complaint in the book. I used to just accept that silkiness wasn't in the cards for me, but this Dr. Groot duo made me eat my words. Even without blow-drying, my air-dried curls just behave differently when I use this shampoo and conditioner.
Paired with a quick pass of my Dyson , I'm living out my flippy, shinny blowout dreams. ” Another example of K-beauty’s skin-care-first approach to hair growth, Dr. Groot’s Scalp Barrier Boost Oil in Serum Leave-In Treatment focuses on creating a healthier scalp environment where stronger-looking hair can thrive. Biotin supports keratin—the protein that makes up hair—while rosemary oil takes center stage.
“extracts, alongside a nourishing blend of rosemary, peppermint, argan, castor, moringa, rosehip, jojoba, and soybean oils to support both scalp health and softer, silkier strands. Amino acids, caffeine, and niacinamide round out the formula to keep the scalp feeling balanced and healthy. Despite the oil-in-serum name, it feels surprisingly lightweight, delivering a refreshing minty-cool sensation. Plus, the pretty gradient packaging looks much more vanity-worthy than your typical clinical-looking hair-growth treatment.
“My scalp is chronically dry and itchy so a leave-in that targets that specific area is crucial. As soon as I'm out of the shower and rough-dry my hair, I put a few droppers of this oil-in-serum into different sections of my scalp and really give it a thorough massage. It has a slight cooling tinge to it, thanks to the rosemary oil, and keeps my scalp soothed until my next wash—which, admittedly, happens anywhere from three to six days.
The texture, as you can tell by the tiny suspended beads, is super cool. Despite having ‘oil’ in the name, I don't find this formula heavy or greasy at all. ”that starts clearing away excess sebum and buildup in about the time it takes to scroll a short TikTok. The formula relies on a trio of exfoliating acids—, polyhydroxy acid , and lipohydroxy acid —to gently loosen dead skin, decongest pores, and smooth the scalp.
Rosemary oil invigorates the scalp for healthier, thicker, stronger-looking hair, while menthol delivers a deeply satisfying, icy-cool sensation that instantly refreshes the roots. Panthenol and niacinamide replenish moisture and support keratin, while K-beauty staples like"Whether I'm styling my natural curls or looking for my dreamy voluminous blowout, I like to add product to my scalp for added volume—so I tend to experience a lot of buildup in my scalp.
A scalp rinse is always in my rotation, and the Dr. Groot Scalp Revitalizing Solution is one of the very few products that work effectively to gently cleanse away buildup and prep my hair for a perfect restart. Because I have a lot of hair to sort through, I like to work the product in sections, applying it from my hairline back towards my crown.
I'll sometimes use my fingers to massage the product in; however, I find that using ar works best and gives it a more soothing experience. I really love how it lathers once the product is massaged thoroughly into the scalp, unlike most rinses that have more of a watery consistency, and it can be tricky to determine if the product is actually being used to the best of its ability.
As someone who also has scalp psoriasis along my hairline, it's gentle enough to use!
"Hello Kitty called, and she wants you to show your lips a little more TLC. The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze serves up a juicy wash of color and that glassy, jelly-like shine, but there’s a surprising amount of skin care tucked beneath the adorable packaging. , and tiny serotonin boost you can easily slip into your pocket.
Even cuter: There are additional shades inspired by Hello Kitty’s friends, so your lip color can match your favorite Sanrio character energy.
“Well, I’m an easy sell when it comes to anything Hello Kitty—and the adorable macaron-shaped packaging had me before I even twisted off the cap. I’ll admit, at first glance, I was bracing myself for a stick-to-your-lips situation, but the second I applied it, it completely melted in with a cushiony, jelly-balm feel. If you’re looking for bold color payoff, you’ll want to layer this over your usual color—this is more of a soft tint than a statement lip.
But when it comes to lasting hydration, it’s next level. My lips stayed ridiculously comfortable for hours, and I’d be shocked if you found yourself reaching to reapply throughout the day. ”, your lips deserve better than a basic waxy balm. CNP’s Propolis Lipcerin Lip Balm treats dry, flaky lips with propolis—a protective substance bees create for their hives that’s prized for its soothing properties—with deeply nourishing New Zealand manuka honey.
A barrier-supporting trio of ceramides, cholesterol, and squalane lock in moisture, while madecassoside and beta-glucan calm irritation and roughness. There are even peptides in the mix to help lips look smoother and softer over time, and the subtle honey scent makes reapplying feel less like maintenance and more like a little treat.
The texture starts rich and thick, but it melts into lips instead of sitting on top—and once it’s on, it really sticks around, making it especially satisfying for anyone tired of constantly reapplying.
“Aside from sunscreen, I never leave the house without a tube of lip balm. Doesn’t matter what the brand is; I just need to have something on hand to touch up during the day. But at night, that’s a different story. I need a lip mask that’s going to coat my lips and still be there come morning.
Lately, I’ve been obsessed with the CNP Propolis Lipcerin Lip Balm. It’s a thick consistency, thanks to the propolis , but it instantly melts onto lips like butter—and lasts. I usually apply two coats, making sure it’s extra goopy, and then crawl into bed. When I wake up, my lips feel super soft, smooth, and hydrated. I’ve now gone through two tubes!
” If you’re new to ampoules, they’re typically designed to deliver a targeted boost of actives when your skin needs extra support. CNP’s Derma+ Answer Active Boost 1:1 Ampule centers around a 1:1 ratio of S-PDRN and Expecial Solution is a lab-designed version intended to support skin barrier health and enhance the appearance of firmness and density. Niacinamide brightens and balances, while collagen, squalane, and adenosine work together to contribute to a hydrated, bouncier-looking complexion.
While it’s concentrated, this isn’t the kind of formula making dramatic overnight promises—because, as with most skin care, consistency is where the magic really happens. Instead, it leans into K-beauty’s “slow-aging” approach: small, steady steps that keep skin looking healthier the more you use it.
“I picked up this CNP serum or ampoule in Olive Young at the recommendation of a corporate staffer. I clearly don't need much convincing, but I also noticed the Glowpick and Hwahae badges on the packaging. That's how I could tell it was a legit local favorite, which is what I'm obviously seeking when I'm all the way in Seoul.
The formula is silky and has some slip , which is exactly the type of serum I prefer. Aside from the lovely feel, I love all of the tried-and-true ingredients: niacinamide, adenosine, collagen, squalane, and cica. I know the jury's still out on PDRN, but I've found all of the PDRN serums I've tried to be very hydrating, which is what's most important to me.
” We interrupt your regularly scheduled skin-care programming for something slightly unexpected: purple toothpaste. Euthymol’s Purple Toning Toothpaste comes from Euthymol, a British oral-care brand dating back to 1898 that now sits under the LG umbrella, and it borrows a trick straight from the color-correction playbook bring me lots of joy—and this Euthymol toothpaste very much falls under that bucket. I love how solid and luxe the packaging is, and that it's notbig, so I don't have to worry about whether or not it might get confiscated by TSA.
I drink at least one latte every day so that's a lot of staining caffeine—but, despite how insecure I am about my not-so-white teeth, I'm not willing to curb my consumption! I haven't used the toothpaste for long enough to really tell if it has whitened my teeth considerably but I do think the purple, yellow-canceling of it all has been working, even if the difference is subtle.
Moreover, I like that the flavor is more toned down—I historically have found most mint toothpastes to be too strong and uncomfortable. ” If there’s one thing you can associate K-beauty with, it’s a deep appreciation for keeping easily irritated skin happy. Physiogel’s Calming Relief Redness Cream strips things back to the essentials with a short ingredient list focused on calming redness and supporting a stressed-out barrier.
The star here is palmitamide MEA, a soothing lipid compound that helps reduce irritation caused by dryness, while squalane replenishes moisture, and hydrogenated lecithin helps reinforce the skin barrier and soften flaky patches. It’s also earned the National Eczema Association Seal of Acceptance, where products undergo ingredient review and screening to ensure they’re less likely to trigger irritation in.
If you’re new to the brand, consider it the skin-care equivalent of if CeraVe and Vanicream had a baby: straightforward, sensitive-skin-friendly, and all about barrier support without extra bells and whistles. , we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses?
Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful? For our review of the best LG Beauty products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions.
We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our completeA beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market.
No matter what you seek or your individual needs and concerns,wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.if the only testers we’ve solicited opinions from folks who have yet to hit 30?
Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud thatspans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.8 Best Korean Vitamin C Serums That Won’t Irritate Sensitive Skinis a writer, editor, and copywriter specializing in beauty and wellness, parenting, and lifestyle.
With deep roots in the magazine world, she’s developed editorial and branded content for print and digital outlets such as30 Best K-Beauty Deals to Stock Up On Before Amazon’s Summer Beauty Event Ends8 Best Face Washes for Oily Skin to Help Address Excess Sebum and Breakouts11 Best Japanese Skin-Care Products to Upgrade Your Routine9 Best Brightening Body Lotions for Dullness, Dark Spots, and Uneven Tone
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