Popularity won’t always save some pantry staples.
When I came back from abroad, there was one thing I couldn’t wait for. Sure, I was excited to see my family and my dog and eat a Chipotle bowl on American soil. But what I missed more than anything was Trader Joe’s San Francisco–style sourdough.
A staple in my kitchen, I use it for all sorts of concoctions. It pairs super well with olive oil, salt, and the Trader Joe’s honey chevre goat cheese. It’s the perfect foundation for grilled cheeses, or basic turkey-and-cheese sandwiches. The bread is even just good as-is, with a little salt or butter after a night out. It’s truly multifaceted—or at least it was. When I made a recent pilgrimage to my local TJ’s, it was nowhere to be found.
Given the overwhelming popularity of the sourdough, I couldn’t believe this could be the case. But it’s also possible that there are other factors at play that actually don’t have to do with customer demand: supply chain issues, lack of storage facility space, competitive pressures, high manufacturing fees, or just general desire for a newer and maybe even better product. After all, Trader Joe’s prides itself on unique products.
It’s also possible the products that go missing are just seasonal. Just as Mariah Carey’s “All I Want for Christmas Is You” starts playing on the radio,face similar pressures. “Costco would rather not sell an item than sell it at a price that’s too high,” Chuck Howard, an assistant professor of marketing at Texas A&M’s Mays Business School, said in a. “It would be off-brand for them to be selling things that consumers think would be too expensive.
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