A flood of black squares wastes useful digital space that could be devoted to the real cause
Photo: Instagram There’s a good chance your Instagram feed today is an endless scroll of black boxes. This phenomenon morphed from a campaign started by two black music-industry veterans, Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, senior artist campaign manager at Apple-owned music talent development firm Platoon. “Your black executives, artists, managers, staff, colleagues are drained, traumatized, hurt, scared, and angry,” Thomas wrote on Instagram.
That day is today and instead of using this movement to reflect on how Black artists fuel culture and sharing resources support ongoing solidarity protests around the country, #THESHOWMUSTBEPAUSED has been co-opted by well-intentioned Instagrammers clogging up the #BlackLivesMatter feed. If you search the hashtag on the app, you’ll find almost nothing but black square posts.
If you have already posted a black square using the hashtag, simply remove it by tapping the three dots on the upper-right-hand corner of the post. You might have seen information swirling on Instagram that removing the hashtag does not remove the post from the feed. Instagram confirmed to Vulture that if you delete the hashtag, it does remove the post from the feed, though it takes a little time to take effect.
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