Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends.
Apple is reportedly planning to integrate paid advertisements directly into Apple Maps as early as next year. According to Mark Gurman at Bloomberg, this move would allow businesses to pay for more prominent placement in search results.
Just when you thought Apple's ecosystem was a safe haven from ads, think again. According to a new report from Bloomberg's Mark Gurman, Apple is"gaining traction" on its plan to bring paid ads to Apple Maps, with a potential launch as early as next year. This isn't about pop-up banners. The idea is to let businesses, like restaurants or shops, pay to have their listings featured more prominently when you search within the app. Gurman notes this concept is very similar to the Search Ads we already see in the App Store, where developers can pay to get the top slot in search queries.The Apple Maps experience might look very different from this by next year. | Image credit — Apple We all know that Google has been doing this for ages in Google Maps. If you search for"coffee" in Google Maps, the first result or two is often a"Sponsored" pin. It's just part of the deal when you use a"free" service from an advertising company. But that's the whole point—Apple isn't supposed to be an advertising company. They sell premium, expensive hardware and have built their entire brand on being the privacy-first, user-focused alternative. This is where Apple faces a huge risk of backlash. As Gurman points out, customers are already annoyed by the constant upselling for Apple's own services like Apple TV+ and AppleCare+ on devices they paid a premium for. Adding third-party ads to a core utility like Maps just feels like an"unseemly money grab," as Gurman aptly puts it. It risks cheapening the entire premium experience. Honestly, this whole thing feels inevitable, but that doesn't make it any less disappointing. I'm mainly a Google Maps user, but every once in a while, if I'm using an iPhone, I switch to Apple Maps for its clean and straightforward UI, and the fact that it isn't trying to sell me something with every tap. While I find Google Maps to be incredibly powerful and way more accurate, its ad-first nature is a constant, low-level annoyance.Gurman's sources claim Apple's ad interface will be"better" and use AI to be"relevant." But let's be blunt: a"better" ad is still an ad. It's a distraction from the one thing I want Maps to do: get me from point A to point B.is a stunningly illustrated book we’ve been crafting for over a year—and it’s set to launch in just a couple of months!is the ultimate coffee table book for any phone enthusiast. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—sign up today to lock in your early-bird discount!Data-only plans & global coverage - enter code IPHONE25 or sign up to receive the discount automatically Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.Phonearena comments rules A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountTo help keep our community safe and free from spam, we apply temporary limits to newly created accounts: New accounts created within the last 24 hours may experience restrictions on how frequently they can post or comment.Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.The powerful Galaxy S25+ is way too good to miss at up to $600 offFuture Pixel Feature Drop could make a major improvement to this unappreciated featureThis wild bug is still plaguing Pixel phones years later, and you won’t believe how serious it is
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