The 2020 presidential election is less than 50 days away, and the Democratic Party and its allies are still trying to make Joe Biden look cool to young voters.
of one Hispanic Gen Z participant, “I honestly don’t know enough about Biden to really form an opinion.”
Some of the messages Baumann tried on the group didn’t perform very well. For instance, participants didn’t like being told that Trump is so bad, they simplyvote for Biden, even if they don’t particularly want to. “They needed positive reasons to do it,” Baumann told me. The “You must stop Trump” strategy didn’t work.As much as the Democratic National Convention pushed the narrative that Americans “know Joe,” it turns out that there are plenty of potential voters who, frankly, don’t.
But given youth focus on policy, NextGen’s attempt to woo young voters seems somewhat misguided. After finding out that one of the participants in their focus group said that she feels like Katniss from the Hunger Games series—a hero in a dystopic world where everyone is at the mercy of elites—Wessel devised a concept he was certain would appeal to young voters:featuring an ensemble of superheroes.
. “Biden has pledged to build an administration filled with progressive leaders, experts, and activists from inside and outside of politics.”The comic book-inspired ad was an attempt to weave policy into its youth outreach, but the end result was pretty corny. The Marvel franchise might be popular, but its infusion into campaign strategy comes across as condescending.
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