WWD gets a view of Pride Month through the eyes of fashion's next generation.
Each June, we see brands and businesses awash in rainbow flags, efforts at supporting the LGBTQ community that become much less visible as July sets in.
J.S.: I understand why many people feel like corporations supporting Pride have become disingenuous. I do believe that it has become a marketing strategy and many brands are just joining in for the ride and trying to profit off the LGBTQ+ community, however, I don’t think that is always the case. I appreciate brands that help out during Pride but it is also important to keep an eye out for what they do for the community outside June. J.S.
K.L.: Pride Month to me is about celebrating all the different things that make me who I am. It’s not just about my sexuality, but my personality, the way I move through the world, the community that I’ve fostered around me, and more. Not only is it a celebration of self, but it’s a celebration of how far we’ve come as queer people in this world. I take the time to look back at all the icons, like [gay liberation activist] Marsha P.
WWD: How do you feel about seeing corporations post rainbow flags throughout the month of June? Do you think they’re just ticking a box? A.N.: I think it’s inappropriate, to say the least. Changing the company logo for a few weeks doesn’t help when 27 trans women have already died in 2021. If these corporations really want to support the community then they need to open their wallets and provide for homeless youth or maybe folks suffering from trauma. There’s plenty of real work to be done, but nothing is accomplished from performative posting. Open your purse. A.N.: That we have no brain.
S.P.: Many regard Pride Month as a time for celebration, unabashed self-love and sexual freedom. While it most certainly is all these things, I feel that it should be seen as a time for self-reflection above all else. The queer community owes everything to the trans POC who initiated the Stonewall riot and stood immovably strong in the face of oppression.
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