An overwhelming majority of surveyed Americans age 21-plus were not positively or negatively swayed by celebrity endorsements.
An overwhelming majority of surveyed Americans age 21-plus were not positively or negatively influenced by celebrity endorsements, though nearly half of gamblers said celebrities make brands seem less authentic.
A new survey found that celebrity endorsements of gambling brands don’t make much of a difference in the minds of consumers.An equal 12% of surveyed Americans were likely to express either positive or negative feelings about celebrities in gambling ads.Data shows celebrity advertising isn’t likely to make the average person more or less likely to use a gambling platform.published Jan. 13 examined “a familiar tool in marketing,” in which famous individuals are used to promote an ever-increasing number of gambling brands. Celebrities such as LeBron James, Kevin Hart, and Druski are common faces in advertisements for sportsbooks and fantasy sports platforms. However, the data shows their presence might not have the desired effect. Seventy percent of Americans said their perception of a particular gambling brand was not positively or negatively affected by seeing a celebrity in its advertising, while a n equal percentage of respondents said celebrities positively or negatively influence their feelings. When examining only self-identified gamblers, an equal number of respondents, 42%, said celebrities in advertising either positively affect or do not change their perceptions. Ten percent said they made them feel more negatively about the platform. The takeaways from this data are mixed. Featuring celebrities in advertisements appears unlikely to backfire, since neither gamblers nor the general population had more than 12% report having negative feelings. However, these endorsements also might not be very alluring, since only 12% of non-gamblers said their feelings were positively influenced. Gamblers looked at celebrity advertisements more favorably, but they’re also more likely to already have accounts at the gambling platforms doing the advertising. Building on the primary questions, respondents were asked if gambling brands seem more responsible for using celebrities in their advertising. Only 13% said yes, while 47% said no. Thirty-one percent answered neither, and 9% didn’t know. In a similar vein, 38% of respondents agreed that using celebrities makes brands come across as less authentic, while only 18% disagreed. That also held true for gamblers, of whom 46% agreed and 23% disagreed. The biggest show of support was related to visibility. Twenty-two percent of Americans said celebrity appearances in advertisements would give the gambling brand more visibility, but 40% still said they would not. That flipped for gamblers, as 43% said they would and 24% said they would not be more likely to notice a brand with a celebrity appearance. YouGov’s data shows that utilizing celebrities can bring more eyes to brands but at an increased risk of individuals cultivating negative feelings about the brand. “Celebrity endorsements may help gambling brands stand out, especially with active gamblers, but they may not guarantee a shift in brand perception or behavior,” wrote YouGov. “Brands should focus on aligning with the right kind of celebrity - preferably those with a direct link to sports or gambling - to keep messaging credible and effective.”One of the biggest questions for gambling brands to answer is which celebrities are appropriate for their commercials and will increase the likelihood of attracting new customers. The survey found that gamblers believe athletes and professional gamblers are the most fitting options. Actors and musicians or comedians are next. Most Americans agree on the order of importance, although with much less overall support, with only 18% saying that professional athletes are appropriate. Grant jumped into the sports betting industry as soon as he graduated from Virginia Tech in 2021. His fingerprints can be found all over the sports betting ecosystem, including his constant delivery of breaking industry news. He also specializes in finding the best bets for a variety of sports thanks to his analytical approach to sports and sports betting.If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on this website, we strongly recommend that you carefully check your local laws before doing so.It is your sole responsibility to understand your local laws and observe them strictly.Covers does not provide any advice or guidance as to the legality of online sports betting or other online gambling activities within your jurisdiction and you are responsible for complying with laws that are applicable to you in your relevant locality.Covers disclaims all liability associated with your use of this website and use of any information contained on it.As a condition of using this website, you agree to hold the owner of this website harmless from any claims arising from your use of any services on any third party website that may be featured by Covers.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Trump's tariffs are paid almost entirely by Americans: German studyBusiness Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
Read more »
Trump’s tariffs created a staggering tax all Americans must pay, new study reveals“The $200 billion surge in customs revenue represents $200 billion extracted from American businesses and households.”
Read more »
Utah is the healthiest state in the US, even with the inversion, study showsAfter 3 decades spent in the sunny (and humid) South Florida media world, Jeff has traveled to across the country to partake in the delights of The Beehive State.
Read more »
Low-Income Americans More Likely to Buy a Home in Next 4 Months, Data ShowsData revealed that 8.6 percent of Americans making under $50,000 plan on buying a home or apartment in the next four months.
Read more »
Human Heart Tissue Actually Can Regenerate After a Heart Attack, New Study ShowsThe Best in Science News and Amazing Breakthroughs
Read more »
Study finds Americans shouldering 96% of Trump-era tariff costsJustin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.
Read more »