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is a delightful and moving fixture of every single holiday season. You don’t even have to celebrate Christmas to enjoy the well-timed jokes, distinctive animation, or joys of Snoopy. Plus, who doesn’t get a little misty-eyed finally seeing that ol’ blockhead Charlie Brown get appreciated by his friends, by way of them crooning “Hark! The Herald Angels Sing” to him? It’s a terrific piece of storytelling that, 60 years later, is just as effective and beautiful as ever.
Today, younger viewers are used to TV shows emerging from cable and especially streaming outlets that don’t constantly remind you of corporations that sponsored your favorite productions. Product placement still exists in modern programming, but the days ofaround Subway are largely in the past. In the past, most television programming aired on broadcast stations that were even more beholden to marketers.
It’s difficult to tell in the modern world when these Coca-Cola product placements were removed from annual versions ofallege that subsequent restrictive FCC rules over product placement in children’s programming inspired the deletion of this material, but that’s an allegation on a publicly maintained wiki. What is clear is that these adverts were removed early enough in therun that, for many decades, scenes like Linus hitting the Coca-Cola sign were considered “lost media.
, including protagonist Karen. Subsequent versions dubbed her over with children actors, with the original version being lost to time. Then there was, which was originally bookended with voiceover narration singing the praises of primary sponsor The Foundation for Full-Service Banks. This incarnation has only reemerged online in the last ten years after being lost to the ages for nearly 50 years.
These varying versions of reliably familiar holiday specials speaks to how broadcasters looked at these programs in the 1960s. Nobody in 1964 thought they were dealing with productions people would still huddle around televisions and watch 60+ years later. Many executives and producers saw these entities as a chance for familiar characters like Snoopy and The Grinch to hawk familiar brands. Archival preservation wasn’t a tip-top priority.
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