Following a new collaboration with Jean Paul Gaultier, the brand showed its Spring 2024 collection in London
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While watching the KNWLS models stomp down the runway at London Fashion Week on Sunday night, I thought: “I want to be one of those women.” And I’m not the only one who wants a slice of what KNWLS is serving.
The designers, who met while studying at Central Saint Martins, are taking advantage of their momentum. Just a week ago, the label released a collaboration with Jean Paul Gaultier: a 42-piece collection marked by a buzzy party with SSENSE in New York, attended by inhabitants of the KNWLS universe like Doja Cat , Ice Spice, and Paramore’s Hayley Williams. “It was an amazing party,” says Knowles over Zoom, speaking to me a few days ahead of the Spring 2024 show.
Meanwhile, the brand’s mainline collection, presented at the end of London Fashion Week, was an ultra-refined presentation of what KNWLS does best. Closing the show was porn-actor-turned-social-media-superstar Mia Khalifa and model Lily McMenamy , wearing a bespoke piece from the collaboration: a mint leather corset with crochet trims, complete with swirl bustier details in a nod to the conical bra.
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