The pandemic has exposed business to such scrutiny that even Britain’s high street mavericks are cowed
Strange things happen in a crisis. For one, it can dawn on Mike Ashley that pretending that a sports shop is an essential public service is absurd. Friday’s apology from the Sports Direct founder seemed to be more about communication – “ill-judged and poorly timed” emails to overworked government ministers – than his original ludicrous attempt to keep his shops open, but it was still an uncharacteristic climbdown.
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