You Just Became Subaru's New CEO, What Would You Do? | Carscoops carscoops
seems to have a strategy set in stone these days. Build the most straightforward all-wheel drive products possible and don’t deviate from the safety of mainstream sales practices. The company has certainly grown over the last decade but can it ever regain its reputation as a brand that enthusiasts love? You’ve just become CEO, now what do you do?
Sales numbers aren’t a real big problem for Subaru compared to other brands that we’ve put you in charge of recently. Both Alfa Romeo andneed a lot more help. With that in mind, would you stand pat with Subaru’s current direction or resist standing on the laurels of recent success by going bold? Expanding on the current strategy likely means digging down deeper toward improved quality, better reliability, and maybe adding little ownership touches that rival competitors like longer warranty coverage or complimentary maintenance. It’s worth noting that Subaru just replaced its CEO with Atsushi Osaki who clearly has an eye focused on more electrification in the near future.Of course, the fun route is likely to go big by aiming to reposition Subaru as an enthusiast-forward brand.
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