The brand has launched a new Pimm'surance campaign against the British weather
Pimm’s is offering sun seeking Brits the chance to win £100 of free drink for their event this summer. The initiative comes off the back of new research which suggests that over three quarters of Brits cancelled summer plans up to three times last year due to bad weather.
BBQs and walks with friends were the top washed out events last year. Pimm’surance has been kicked off by protecting one of the most celebrated summer events - a wedding. Olivia and Jake are getting married this summer. Olivia said: “Rain on my wedding day is my biggest fear. I’m worrying about it constantly as our wedding day is planned to be outdoors and you can never rely on there being sunshine during British summer, if last year was anything to go by.
"As much as we’d like to, we can't control the weather so we’re so pleased that we’re able to cash in on Pimm’surance.” Sign up to Pimm’surance by entering your details and the number of attendees at your event, and you will be entered into a prize draw with the chance of winning up to £100 worth of Pimm’s for your event. Entrant’s must be aged 18+ to enter.
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