You Can See (And Smell) This Hugh Grant Movie For One Night Only This Month

A blueberry pie-scented candle on the poster for Heretic.

For one night only this month, you can see Hugh Grant terrify a pair of American missionaries - and smell it, too. A24 and Alamo Drafthouse are teaming up to hold special multi-sensory screenings of the new horror film Heretic. Variety reports that the special screenings will be held on October 30, a week before the film opens wide on November 8.

What Other Movies Have Used a Scent Gimmick? Close The idea of combining in-theater scents with a movie screening has been explored by filmmakers since the 1940s, when Walt Disney considered it for Fantasia. However, it was not actually realized in a feature film until 1959's Behind the Great Wall, a travelogue through China, that employed"AromaRama" that infused the theater with odors.

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