Starting today, you can shop The Ordinary at Ulta Beauty.
serum are among our favorites. Come August, you'll even be able to shop the brand in-store, and the brand reportedly has plans to expand the assortment. The name may suggest otherwise, but trust us when we say that there's nothing ordinary about this launch:"The Ordinary was created out of our frustration within the beauty industry, when price was associated with quality," Kilner says.
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