And it's for charity!
, offering face masks for music fans from Billie Eilish, Justin Bieber, Ariana Grande, and more.
All proceeds from the masks' purchases, which retail for $15, will go to various charities supporting the music industry during the COVID-19 crisis, including MusiCares and Help Musicians. "I'm humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time," said Bravado CEO Mat Vlasic in an official statement. "This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.
The current pandemic has hit the music industry especially hard, even affecting major label artists like Eilish and Bieber, . While those two probably aren't strapped for cash in isolation, there are plenty of musicians and artists who are, and who are relying on the donations of others to survive right now.
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