Inflation is fueling freebies at fast-food joints like Wendy’s, McDonald’s, Domino’s and Krispy Kreme — but these brands are still making money off you in other ways.
Yet fast-food companies seem to be dishing freebies left and right these days. Still, customers should be asking themselves: “What’s the catch?”
And Domino’s DPZ, -0.61% recently announced a free “emergency” pizza offer to use “whenever you need it most,” although it also requires a qualifying online order. What’s fueling the freebie wave? Not surprisingly, industry experts say that inflation has played a significant role: People are literally hungry for a bargain — and there’s no better bargain than something free.
Plus, Kalinowski said that digital-based customers tend to place bigger orders — sometimes as much as 20% bigger than those showing up in-person. — Dave Skena, Krispy Kreme’s chief global brand officer Krispy Kreme is a bit of an outlier, however. Krispy Kreme’s World Kindness Day offer doesn’t require customers to use the company’s app. And it’s one of many freebie offers the doughnut chain has done over the years.
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