Slowly but surely, ByteDance is painting a picture of how many people use TikTok in each region.
Slowly but surely, ByteDance is painting a picture of how many people use its video sharing apps in each region.
Brennan thinks that China is two years ahead of the U.S. and Europe when it comes to short video. "The big question is the ceiling," he said. "Where will TikTok/Douyin usage top out? If China hasn't reached that ceiling yet, that means TikTok very likely has at least two to three years of strong growth left."
Brennan pointed out that Douyin had 200 million daily active users in 2018. "Now it's 600 million…that's an instructive bellwether for TikTok's potential growth in Europe and the U.S. for 2020-2022," he said.TikTok poses a major threat to U.S. social media giants as companies may start to spend their advertising budgets on TikTok instead of platforms like Facebook, Instagram and Snap.
Timothy Armoo, chief executive of Fanbytes, a company that helps brands advertise through social video, said TikTok's success so far is down the company's "focus on hyper personalization and of course their algorithm, which allows every user to feel like the app is tailor made to them."Globally, TikTok has been downloaded over 2 billion times,
. But TikTok's future is uncertain as governments around the world start to question its links to the Chinese Communist Party., its largest market in terms of users, and it could soon be banned in the U.S. too if President Donald Trump doesn't like the deal the company has negotiated with U.S. enterprise software giant Oracle.
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