Ceo Federico Marchetti will post memories and anecdotes from 20 friends on his Instagram account.
20 FRIENDS: Yoox and Net-a-porter mark their 20th anniversary this year, and although the coronavirus pandemic has upended the planned celebrations, Federico Marchetti was not deterred from tagging the milestone.
Called “20 Years, 20 Friends,” it comprises anecdotes and memories shared by 20 of the entrepreneur’s friends who have been part of the e-tailer’s history. As reported in April, the COVID-19 outbreak put the Yoox Net-a-porter Group’s search for a new ceo on pause. Marchetti broke ground in Italy by founding Yoox in 2000 and publicly listing it in 2009, then the first initial public offering in Italy in 18 months.
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