Yng Lvcas is Billboard's Latin Artist on the Rise for April.
admits that in the beginning, very few people believed in him. “Today I have a team but I’m not going to lie. I started alone. Nobody believed in me, nobody supported me,” he recalls. “I was looking to make good videos and I had no budget, I only had like 12,000 pesos to invest in videos and no one gave me a hand. Since no one wanted to join my project, I went to YouTube to investigate how to edit. That’s why I don’t appear in any of my early videos — because I was behind the camera.
But thanks to “La Bebe,” he can now put the new wave of Mexican reggaetón in the spotlight. “The song is giving me success and all, but the best thing is that people are liking the project and the music,” he says. “People actually thought I was Ecuadorean, Chilean or Colombian. Why didn’t they think I was Mexican? I’ve very patriotic, and it makes me feel that in Mexico, there’s still a lot to be done to be heard.
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