For 14 months the U.S. organic food supply chain has been preparing for new regulations to take effect on March 19 so customers trust the USDA organic label.
Rules have changed for the organic food industry as of March 19. The National Organic Program says new regulations are now closing the gap that allowed non-certified organic suppliers to enter the U.S. marketplace."Organic is a very important part of the food market and retailers are going to make decisions about what they carry, based on consumer preferences.
Shoppers will not see a significant difference at the grocery store when it comes to these new rules. Rather we learned that the supply chain is the most impacted by the rules. We checked with three grocery stores -- H-E-B, Kroger and Whole Foods -- about compliance with the new regulations. All three told KHOU Verify they will and are in compliance as of the implementation deadline.In a statement, Kroger also tells the KHOU Verify team in an email,"Kroger is not forecasting any price increases associated with these new guidelines."
There is only one organic label that is allowed in the U.S. and that is the USDA Organic label. Shoppers will be able to spot the USDA Organic logo in two forms, one with the registration trade symbol and another without. The USDA allows certified organic operations to choose between the two versions of the logo.
Watch the video below from the KHOU Verify team interview with Tucker on what she said about the use of labels in the marketplace.
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