SPONSORED | Here’s how MastercardMEA is connecting SA’s SMEs with the tools and training they need to weather the Covid-19 storm and emerge stronger and more resilient.
Mastercard is connecting SMEs with the tools and training they need to weather the Covid-19 storm and emerge stronger and more resilientDigitalisation is essential to unlocking a small business's growth potential. Picture: Supplied/Mastercard, creating more than half of the private sector workforce, and contributing a third to the country’s GDP.
However, the effects of Covid-19 have aggravated an already struggling economy, making cash flow a challenge and financing often a necessity. Nonetheless, people who go into business for themselves aren’t ones to shy away from challenges. The determination that has taken entrepreneurs this far can, with a powerful support system, help them weather the Covid-19 storm.
This shift in consumer behaviour, together with a changing commercial landscape, has provided SMEs with the chance to future-proof their businesses by going digital.
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