Ye Resets Yeezy, Takes on Bernard Arnault and Fashion

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Ye Resets Yeezy, Takes on Bernard Arnault and Fashion
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The designer provocateur said the LVMH chief was his new chief competitor — his new Drake — at the surprise Yeezy show in Paris.

. Then I told my manager at the time, Scooter Braun, that I just wanted to go to Japan, I just wanted to take a break. And he said, ‘No, we need to make more money, so we need to do a second leg of the tour.’ And that tour lasted for four days and I went to the hospital.” “Every time I do something great, someone brings up that moment, for the rest of my life,” said Ye, having brought it up himself this time, perhaps reappropriating the telling of the experience. “It’s the ultimate stigma.

And then he set his sights a good deal higher than Gap, switching from the struggling American specialty retailer to the pinnacle of the luxury world in Paris.The elder Arnault was at one time a potential partner. “After my first collection, Yeezy One, got more views than Chanel, I had a meeting with Bernard Arnault and he offered me a deal for theline and three months after that, he pulled on the deal. So my second collection didn’t have a producer.”

In 2015, then 22 and a student, the young Arnault convinced West to perform an impromptu concert in the auditorium of his Fondation Louis Vuitton art museum.Backstage, Ye continued the Arnault thread. “He’s definitely the number-one competition,” he said.“No, absolutely,” Ye said. “Why would I do a deal? I run the culture.” If at least rhetorically one “can’t turn the music lower” on Yeezy, it is possible to turn the volume down in real life, as Ye noted of working with the venue.

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