Some are wondering if tourism revenue and a desire for international recognition are at the heart of China's decision to allow Ye to perform in Hainan.
: Ye, formerly known as Kanye West, was set to hold a listening party for his new "Vultures" studio album on the Chinese island of Hainan on Sept. 15To 33-year-old Ziteng Du, a Shanghai -based office worker, and many other Chinese fans, the idea of seeing Ye in China is beyond their wildest imagination. Many fans were dumbfounded when the straitlaced Communist Party agreed to allow one of the world's most notorious rappers to perform.
"This is Hainan trying hard to forge its branding as an international destination," said Michael Zhou, founder of Jingjian, a consultancy specializing in China tourism. Zhou said transforming Hainan into an international destination is a crucial national strategy of the central government. From 2023, the number of shoppers decreased 11% across the island, while duty-free sales dropped by 30% during the first seven months of 2024,"As it is the largest duty-free channel in China, Hainan's duty-free sales decline is inevitable," said Charlie Chen, head of Asian Research at China Renaissance, a financial institution. He said a drop in shopper and average spending suggests that even affluent customers are controlling their spending.
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