Artifact’s personalized “TikTok for news” app never quite caught on, but its recommendations and personalization will now be part of Yahoo News.
Instagram’s co-founders built a powerful and useful tool for recommending news to readers — but could never quite get it to scale. Yahoo has hundreds of millions of readers — but could use a dose of tech-forward cool to separate it from all the internet’s other news aggregators. And so, the two sides are joining forces: Yahoo is acquiring Artifact, the companies announced on Tuesday.
“How the content is categorized, what signals feed into that content, how to identify what’s really working and can connect and is relevant with you, and then the UX of connecting the user with that content — that whole journey is really hard to get right.” Yahoo has long been working on personalization and recommendations, but Artifact built something special. That’s what Artifact brings to Yahoo. What does Yahoo offer Artifact ? Eyeballs.
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Yahoo bought AI-powered news app Artifact from Instagram’s co-foundersKris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
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