Yaccarino to take the reins at Twitter, but who is she?
as Twitter’s new CEO, as the company tries to reverse a plunge in ad revenue.
Twitter’s “trajectory will immediately take a 180-degree turn” under her leadership, said Lou Paskalis, a longtime ad industry executive and CEO of AJL Advisory, a marketing consultancy. While Musk said Yaccarino would help build an “everything app”, which he has previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran signalled that digital ads would continue to be a core focus of the business.
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