The global tablet market rebounds in 2024, fueled by Chinese brands like Xiaomi. Xiaomi's impressive growth challenges established players like Apple, Samsung, Huawei, and Lenovo. The industry anticipates further growth in 2025, driven by education projects and innovation from key players.
The global tablet market witnessed a resurgence in 2024, experiencing a 9.2% year-on-year growth. This positive trend defied the previous three years of decline, signaling a potential return to growth for the sector. Canalys, a prominent research firm, reported that 147.6 million units were shipped worldwide in 2024, marking a significant increase from 2023's 135.3 million.
While this figure still falls short of the peak reached in 2022 and the record-breaking 2020, it presents a hopeful outlook for the industry.Apple, the undisputed leader in the tablet market, maintained its position in the fourth quarter of 2024. Despite a comparatively modest growth rate of 5.3% for the full year and 13.8% during the Q4, iPad sales reached nearly 17 million units in the quarter and 56.9 million units for the year. These figures remain impressive, especially considering the market's overall performance. Samsung, contrary to Apple, experienced less growth in Q4 compared to its full-year performance. However, Chinese brands are emerging as significant players in the market. Xiaomi, in particular, saw remarkable growth, boosting its Q4 shipment scores by over 50% and achieving an even more impressive 73.1% increase in full-year sales. This surge propelled them into the global top five, challenging established giants like Huawei and Lenovo. The company's success in 2024 suggests a strong potential for further growth and a possible shift in the market's rankings in the near future.The global tablet market's recovery is fueled by various factors, including education projects in countries like Japan and the expansion of Chinese brands in both domestic and international markets. Apple's future innovations and updates for its successful iPad lineup will also play a crucial role in shaping the industry's trajectory. While the market's future remains uncertain, the current positive trends and the emergence of strong contenders point towards a promising future for the tablet sector
TABLETS MARKET TRENDS XIAOMI APPLE SAMSUNG HUAWEI LENOVO CHINESE TECHNOLOGY GLOBAL ECONOMY
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