The success of this strategy hinges on the quality of Xiaomi Life products, but it suggests Xiaomi has ambitions beyond simply selling EVs.
electric car – “Xiaomi Life.” This new venture is dedicated to crafting high-quality car peripherals that complement the car owners’ lifestyle. Customers can look forward to expressing their passion for Xiaomi and the SU7 with everything from stylish mugs and caps to functional bags and more.The launch of the “Xiaomi Life” brand alongside the SU7 electric car looks like a strategic move to build a lifestyle around its automotive entry.
The company also unveiled the SU7 EV officially today. The car was anticipated for a hot while now, and now that it’s here, it’s exciting to see what Xiaomi fans will have to say about it. It comes in three variants – Standard, Pro, and Max – catering to a range of budgets and needs. Prices start at 215,900 yuan and go up to 299,900 yuan . Deliveries are expected to begin in late April. The SU7 boasts a team effort in design, with experience from former) and Xiaomi Pilot Max .
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