Xiaomi 13 Ultra is Android’s real camera phone; throws well-deserved shade at Samsung and Apple for ruining smartphone photography.
You could argue that focusing a large portion of a company’s R&D, marketing effort and keynote time on one aspect of a piece of tech is a little too much. In the case of smartphones, which are expected to be good at multiple things, and act as a replacement to a bunch of separate devices , this heatmap is concentrated in the top half of phones, or in other words, the camera area.
Xiaomi claims the 13 Ultra is a “camera phone - not a phone with a camera”, and I can agree! The company’s collaboration with German camera-maker Leica has reached a new peak point that Leica’s ex-partner Huawei didn’t manage to achieve. Leica’s style and experience in the world of photography is now written all over the Xiaomi 13 Ultra, proving cross collaborations can be truly fruitful and make a difference. It’s not “just marketing”.
Leica’s DNA is written all over the Xiaomi 13 Ultra, which finally makes it clear that the once superficial collaborations with camera-makers are now “real”. Despite having worked with Huawei to create some of the best camera phones of 2017-2020, Leica’s influence is now substantially stronger. Reminiscent of the Nokia 1020’s camera grip , Xiaomi’s take on the same accessory exudes a more polished and professional look. On top of offering a much better grip for extended photo sessions, it also adds a physical shutter button that you can half-press to lock focus and fully-press to take the shot! I’ve been asking for a Sony-like shutter key on all phones for ages now, and that’s the closest we’ve come, so… Thank you, Xiaomi! Next year, move the button onto the actual phone, please.
To the second point , Xiaomi says “enough is enough” - computational photography and “images” are cool but camera hardware and “real photos” matter more. The Chinese phone-maker openly called out Apple on stage, and the reason is the iPhone’s tendency to take very artificial-looking photos which misrepresent not only people’s features but also pets, as well as things around us.
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