XFL and Under Armour announce partnership, unveils team uniforms for 2023 season
The XFL today announced it has selected Under Armour as the League’s Official Uniform Partner. Beginning with the 2023 XFL season, Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams.Beginning with the 2023 XFL season, Under Armour will now be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams, according to the league.
In partnership with Under Armour, the XFL also revealed its new team uniforms, including unique home and away sets, each designed with an authentic execution of the individual team identities. Each jersey features a “Blood, Sweat, Respect” mantra – a personal message from ownership to players, which is sublimated on the interior collars of all team uniforms. Additional design details include embroidered team wordmarks and branding at the base of the neckline, UA’s ArmourGrid nameplates with twill lettering, and all uniforms will be branded with XFL, Under Armour, and Project Rock Brahma Bull patches.
“Over the past decade, we have fostered a prolific partnership with Under Armour for Project Rock. They have proven to be a best-in-class partner and true innovators in the high-performance sports space,” said Dany Garcia, XFL Chairwoman and Owner. “Integrating them into the XFL as Official Uniform Partner is a natural extension of this long-standing relationship.
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